B2B Marketplace

Overview

The convergence of Telkom’s SMB and Yellow Pages units sparked the need for a unified marketplace proposition. Yep! emerged as the solution, an online platform designed to empower small businesses by enabling them to showcase and sell their products or services. With a focus on growth and accessibility, Yep! aims to help entrepreneurs expand their reach, attract new customers, and thrive in the digital economy.

Platforms:
App
Web

Role

Lead UX Designer

8 Months

Approach

Conducted interview with with business owners that Yellow Pages
Ideation sessions.
Designed user flows.

Solution

Using a service design approach, combined with business strategy we created a new Marketplace experience.
Defining key customer journeys, we focused on UX methodologies to deliver a platform for SMBs and their customers to transact.Customers can find services in their area, request a quote for a service and book appointments all directly from the app. SMBs can create and brand their own online store, list their services and reach a new audience.

Key features delivered

Four service categories
Ability to filter by service
Ability to filter by location
Ability to view service detail including price of call out fee and first hour service to differentiate services.
Ability to view customised service storefront.
Ability to view business details, opening hours, gallery and contact details
Ability to request a quote directly and fulfill through chat functionality.
Onboarding journey for existing Yellow Pages customers