Takealot customers often face challenges when navigating through dense or unstructured product information. Without clear segmentation, details become overwhelming and difficult to scan, leading to poor product understanding, slower decision-making, and potential drop-offs.
Platforms:
App
Tablet
Product Designer
6 Months
The Goal:
Break down product information into clearly defined sections with a structured hierarchy and visual cues. Organizing content into logical, easy-to-digest segments so that customers can quickly find and understand key details. This aimed to improve the overall shopping experience, build customer confidence, and support faster, informed purchasing decisions.
Approach:
Implement a modular content structure that organizes product details into clearly labeled sections such as:
The sectional layout enhanced readability, improved user experience, and supported faster decision-making.
It also aligned with e-commerce best practices by reducing cognitive load and increasing customer confidence, ultimately driving higher conversion rates.
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